Chief Executive Officer
Wylde founded the ProMatura Group, a research and advisory company, in 1984. Clients include investors, developers, for-profit and not-for-profit owners, operators, cities, counties, and states; and industry associations in the Americas and Europe. ProMatura has offices in Oxford, MS; London, UK; and Toronto, Canada.
ProMatura’s 50+ employees provide defensible, usable solutions based on defensible data and experience. ProMatura’s products include feasibility studies, site analyses, predictive analytics, community audits, sales counsellor assessments, satisfaction surveys yielding quality improvement plans, design and programming consultation. ProMatura’s consumer community planning research defines the lifestyle, residences, amenities, services, payment plans, and pricing that will yield the fastest sales pace and the highest market share. ProMatura’s consumer verified programs ensure communities provide the lifestyle and experience their customer’s desire. ProMatura’s intelligence yields exceptional, successful communities.
Wylde is a member of the Urban Land Institute serving as a Trustee, Governor, Advisory Board of the Terwilliger Center, Chair of the Lifestyle Residential Development Council, and former Chair of the Senior Housing Council and Building Healthy Places, served on the Americas Executive Committee and Building Healthy Places; serves on the Executive Board of the American Seniors Housing Association, and the Executive Advisory Board of Argentum. Wylde received the Icon of the Industry Award from the 50+ Housing Council of NAHB for her “substantial and lasting impact on the seniors housing industry.” She was the first woman to receive this honour.
The author of five books and scores of technical papers and articles, Wylde is also a contributor to trade and business publications and scholarly journals. Her publications include Right House, Right Place, Right Time: the Community and Lifestyle Preferences of the 45+ Housing Market (BuilderBooks, 2008); Boomers on the Horizon: Housing Preferences of the 55+ Home Buyer (BuilderBooks, 2002); and Building for a Lifetime: The Design and Construction of Fully Accessible Homes (The Taunton Press, 1994). Wylde is often sought out for her expertise by various news and trade publications, including the Chicago Tribune, the Wall Street Journal, the Overseas Property Professional magazine, the Senior Housing News and 50+ housing on-line publications